A Primeira Segunda-Feira

UI/UX Design

About the Project

The project consisted of designing a high-converting landing page for "A PRIMEIRA SEGUNDA-FEIRA: O CURSO". This is a high-value online program, based on a best-selling book, focused on supporting executives and entrepreneurs in the transition of their corporate careers into a new, planned and purposeful professional cycle.

The Challenge

The target audience for this course is made up of experienced, high-ranking professionals. The design challenge was to create a page that spoke directly to this audience, conveying authority, empathy and a deep understanding of their pain. The page needed to be more than informative; it should be a journey of persuasion that validates their anxieties and presents a structured and credible solution, avoiding "ready formulas".

The Design Solution: A Strategic Conversion Architecture

The landing page was structured as a strategic narrative, where each section was designed to build value, generate trust and guide the executive step by step towards conversion.

1. Immediate Connection (Hero Section)
The page opens with a powerful and empathetic question: "Have you ever imagined what your first Monday outside the corporate world will be like?" This approach immediately captures the target audience's attention, validating their main concern and contrasting the "leap in the dark" with the promise of a "light, planned and meaningful" cycle.

2. Audience Qualification (Relevance Filter)
To increase relevance and conversion rate, the page uses clear "Who is it for" and "Who is it not for" sections. This is a deliberate design choice to filter traffic, making the right professionals feel understood and avoiding unqualified leads.

3. Value Presentation (The Method)
The “What You Will Learn” section establishes the seriousness of the program. Instead of vague promises, she presents a robust resume based on a proprietary method, "método ANCOR". This builds significant intellectual value.

4. Focus on Transformation (Benefits)
The "What you'll achieve" section shifts the focus from resources (classes) to results (transformation). The design of this section uses checkmarks to list high-impact emotional and practical benefits, such as "Reduced anxiety in the face of the new cycle" and "Emotional security to let go of status...".

5. High-Level Social Proof (Credibility)
Credibility is established in two ways:

Testimonials: Social proof is highly segmented. These are not just quotes; They are from real executives, with mention of the industry and age, which generates immediate identification with the target audience.
Authority of the Instructors: The "About the Instructors" section is fundamental. She positions Flavia Perez and Maristela Gorayb as absolute experts, citing their 25 and 30 years of executive experience in large multinationals, as well as being best-selling authors.

6. Clear Sales Funnel (The Offer)
The page presents the packages and prices clearly, using the anchoring tactic with a "Most Popular" plan (the Complete Plan) to guide the decision. Before the final call, an FAQ section is used to break down the last few objections, such as "I'm still in the corporate world. Will this work for me?"