Vallor

UI/UX DesignDesenvolvimento

Vallor is a technology company that uses Artificial Intelligence to analyze and simplify complex contracts. The platform is designed to give decision-making power to strategic teams, such as purchasing and negotiations, transforming dense documents into actionable insights.

The Challenge

The design challenge was twofold:

For the Landing Page: Communicate a complex value proposition (AI contract analysis) in a clear and convincing way to a B2B audience, serving as an acquisition tool.
For the System Interface: Design a work tool (dashboard) that was intuitive, functional and fluid for professionals dealing with high-risk negotiations.

The digital experience as a whole needed to reflect Vallor's core promise: transforming complexity into fast, intelligent decisions.

The Design Solution: Strategic Clarity and Functional Fluidity

The project was executed on two main fronts, which complement each other to create a cohesive user journey, from discovery to ongoing use.

1. The Acquisition Landing Page
Based on a pre-defined content structure, the complete layout, front-end development and page animations were developed. The design was focused on clearly presenting the benefits of the platform, such as AI agents that analyze contracts, highlight hidden risks and accelerate strategic decisions. Subtle animations were used to guide the user and make technological information more accessible and modern.

2. The System Interface (UI)
In addition to the acquisition page, the main system interface of Vallor was designed. The focus was to create a fluid and functional user experience (UX), designed specifically for professionals who manage purchases and negotiations. The design stands out for its intelligent use of data visualization and a clear visual organization, which allows the user to identify risks and make decisions quickly, fulfilling the brand's promise of transforming contracts into smart decisions.