Definna

UI/UX DesignDesenvolvimento

Definna is a SaaS (Software as a Service) platform designed for enterprises to build, onboard and monitor a workforce of AI agents. Going beyond traditional chatbots, Definna allows these agents to perform real tasks within the company's tools and data.

The scope of the project included the design of the launch landing page and the development of the platform's communication emails, in addition to the layout of the platform's dashboard.

The Challenge

The main challenge was to educate the market. Most companies associate “AI” with chatbots that just “answer questions.” The landing page needed to, within seconds, break this perception and communicate a much more powerful value proposition: Definna creates agents who "take action."

The page needed to be a strategic sales tool, capable of convincing a B2B audience to try a technologically advanced product, while building trust and demonstrating absolute control over the technology.

The Design Solution: An Education and Conversion Narrative

The landing page was designed as a strategic narrative that guides the visitor from from initial curiosity ("What is this?") to conviction ("I need this").

The Positioning: Beyond Chatbots The hero section immediately establishes the new concept: "Orchestrate your Team of AI Agents". The subtitle reinforces the differentiation, promising to go “beyond chatbots” to “true automation”. The Problem/Solution section below delves deeper into this idea, contrasting "generic chatbots" with Definna's "expert agents", which can be connected to tools like Gmail, Sheets and Notion.

The Proof of Value: Control and Power For a B2B audience, trust and control are essential. The "One Platform, Absolute Control" section details the main features that make the platform a "serious and scalable" solution. Highlights include:

Centralized Dashboard: For real-time performance and cost monitoring.
Tool Ecosystem: The ability to connect agents to tools they already use (Gmail, Trello, etc.) to “do real tasks.”
Multi-LLM Flexibility: Access to best-in-class models (OpenAI, Anthropic, Google) to optimize costs and performance.
Monitoring and Audit: Full transparency about each agent interaction.

Tangibility: Real Use Cases To make the abstract concept of "agents" something concrete, a Use Cases section was created. She shows practical examples of how Definna solves real problems for companies such as a pizzeria (automating orders on WhatsApp), a law firm (classifying expenses) and a gym (onboarding customers).
The Conversion: Frictionless Funnel. The user journey culminates in a clear conversion funnel. The page features scalable plans (Free, Pro, Enterprise) and ends with a strong CTA focused on the free plan, removing any barrier to entry by promising results in "less than 10 minutes" and "no credit card".
Communication Emails: Complementing the landing page, the platform's entire transactional and marketing email flow (welcome, onboarding, notifications) was developed, ensuring a cohesive and professional brand experience from the first registration until continued use of the product.