Digital Marketing

UI/UX Design

This project is subject to a strict Non-Disclosure Agreement (NDA). To protect customer confidentiality, the name "Growth Digital Marketing" is fictitious, and some texts and names have been changed. The design, information architecture and conversion strategy presented are faithful to the original work.

About the Project

The project consisted of the complete design of a high-converting landing page for the "Digital Marketing Acceleration Program". The objective was to create the main sales tool for an online course taught by an industry expert, Ricardo Pacheco.

The Challenge

The challenge was to create a sales page that was direct, professional and that built authority quickly. The aesthetic should be minimalist and reliable, using a predominantly blue color palette to refer to technology and digital marketing. The page needed to guide the user through a clear conversion journey, from the mentor's introduction to checkout.

The Design Solution: An Architecture Focused on Authority and Conversion

The landing page was structured like a sales narrative, where each section was meticulously planned to build value and guide the user to the purchasing decision.

Impact Hero Section: The home section gets straight to the point, presenting the name of the program, a summary of its content, and a brief call about career acceleration. The primary and secondary CTAs (Call to Action) are visible immediately.
Building Authority: Right below, the page presents the mentor, Ricardo Pacheco. Instead of long text, authority is established through bullet points that highlight your credentials (+8 years of experience, +R$5M invested in ads, etc.).
Product Presentation: A video section allows the user to "What to expect from the Program", creating a deeper connection. The page then clearly segments the target audience with the "Who is it for?" section, divided into "Beginners", "Marketers" and "Entrepreneurs".
Content Breakdown: The "What will you learn?" uses a system of accordion (accordion) or tabs to detail the course modules. This allows you to present a large amount of information in an organized and minimalist way, without visually overwhelming the user.
Offer and Conversion: The pricing section ("Choose the ideal plan") is a point of high contrast. The three payment plans are presented on white cards that stand out against the dark blue background, making the purchasing decision clear and focused.
Objection Breakdown: The page is completed with a Frequently Asked Questions (FAQ) section, designed to resolve the visitor's last questions before a final call for registration.

The result is a sober and professional landing page, which uses minimalist design not just as an aesthetic, but as a tool to guide the user without distractions through a clear and effective sales funnel.