JAQ H2

UI/UX DesignDesenvolvimentoBrandingEditorial

Founded in 2021, JAQ Hidrogênio Verde is a technology startup with the mission to develop innovative solutions to decarbonize navigation. In addition to technological innovation, JAQ is committed to applying its products to environmental education initiatives and the preservation of Brazil's marine and river biomes.

The Challenge

As a new company in a traditional sector, JAQ needed a visual identity and a digital presence that communicated its value proposition in a clear, professional and impactful way. The challenge was to create, from scratch, a brand that simultaneously conveys two central pillars: cutting-edge technology and a deep commitment to sustainability. The identity needed to be versatile enough to work on a website, in printed materials and in corporate presentations.

The Design Solution: An Integrated Brand

The project involved the development of a complete visual identity and its application across all of the company's initial touchpoints, ensuring a solid and cohesive foundation for the brand's growth.

1. Branding and Visual Identity

The starting point was the creation of the JAQ brand. A logo and visual system were developed that reflect the fusion between technology and nature. The design sought to convey innovation, sustainability and trust, establishing a professional tone for the company's communication.

2. Institutional Website

The website was designed to be JAQ's main communication channel, presenting its mission, technology and projects in a clear and objective way. The information architecture was structured to guide different audiences (investors, partners, community) through the company's history and solutions, with a fluid and intuitive user experience.

3. Communication Materials

To ensure brand consistency across all touchpoints, a complete suite of communication materials was developed. This included the design of information leaflets, business cards, event banners and pitch decks (investor presentations), ensuring that JAQ's identity was applied professionally and coherently in online and offline contexts.

The Impact

The result is a strong and cohesive brand identity that positions JAQ as an innovative and trusted company ready to lead sustainable transformation in the shipping industry. The creation of these fundamental branding and communication assets equipped the company with the necessary tools to present itself professionally to the market, dialogue with stakeholders and build its reputation from day one.