Impresul

BrandingEditorial

Operating throughout the national territory, Impresul is a reference in the graphics sector, with a historic commitment to quality that has resulted in numerous regional and national awards. The company, recognized as the most awarded printing company in Rio Grande do Sul, stands out for its constant investment in technology, with state-of-the-art printing machines and a state-of-the-art pre-press studio. Furthermore, Impresul holds the important FSC® seal, which confirms its commitment to responsible forest management.

The Challenge

The challenge was to create prospecting materials that accurately communicate Impresul's vast technological capacity and "premium" printing quality to potential B2B customers. The design solution needed to be as sophisticated as the products the company offers and should function as both a portfolio presentation and tangible proof of quality.

The Design Solution

The project was divided into two strategic deliverables that work together: a comprehensive presentation catalog and a tactile marketing kit for prospecting.

1. Presentation and Prospecting Catalog
A complete presentation catalog was developed, which acts as a showcase for the company's entire technology park. The catalog guides the customer through the entire production process, detailing each service with a modern design and a vibrant color palette (cyan, magenta, yellow and black).

Sections include:

Pre-press and Imaging Studio
Offset Printing
Digital Printing
UV Printing
Large Format Printing
Screen Printing
Visual Communication
Finishing and Logistics

To demonstrate the versatility and final quality of the products, the catalog uses a wide range of high quality mockups to represent the finished works, such as luxury packaging, gifts, mugs, bottles, banners, billboards and editorial materials.

2. Marketing Kit for Prospecting
To complement digital prospecting and presentation, a marketing kit was created with high-quality gifts. This kit, which was also featured in mockups within the catalogue, serves as physical proof of the Impresul's printing excellence. The kit included the design of t-shirts with the logo, badges, notebooks, bags, caps, bags and notepads.