Eric Clapton

UI/UX DesignDesenvolvimento

The project involved the design and development of the sales landing page for the Brazilian tour of Eric Clapton, one of the most iconic guitarists in music history, known for hits such as "Tears in Heaven" and "Layla".

The Challenge

The main challenge was to create a digital shopping experience that was extremely efficient and optimized for conversion. In addition to presenting tour information and celebrating the artist's legendary journey, the landing page needed to overcome a specific sales challenge (not detailed for confidentiality reasons) and ensure that the ticket purchasing process was as fluid as possible for fans.

The Design Solution

A performance and usability-focused landing page was developed, designed to maximize ticket sales. The page architecture and interface design were carefully planned to guide the user clearly and directly through the purchasing process, minimizing friction and optimizing the journey from information to completion of the transaction.

The Impact

The optimized landing page was a success. The improved shopping experience not only overcame the specific sales challenge that had been identified, but also directly contributed to the sold out of tickets for Eric Clapton's Brazilian tour shows.